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MessagePosté le: Sam 8 Juil - 11:49 (2017)    Sujet du message: 10531072 108210881102109510821077 105010721082 1089108610 Répondre en citant


На крючке: Как создавать продукт&#1099
by Нир Эяль
rating: ( reviews)


->->->->DOWNLOAD BOOK На крючке: Как создавать продукт&#1099
READ BOOK На крючке: Как создавать продукт&#1099


Книга рассказывает о том, как, совершенствуя свои продукты, сделать их незаменимыми. Опираясь на результаты многолетних исследований и большой практический опыт, Нир Эяль и Райан Хувер описали модель «крючка»: четырех­этапного процесса, который успешные компании используют для формирования потребительских привычек.
Прочитав эту книгу, вы освоите базовые принципы, лежащие в основе множества вызывающих привыкание вещей, которыми мы пользуемся ежедневно, а значит, сможете создавать продукты нового поколения, способные завоевать настоящую любовь потребителей.
Ранее книги издавалась под названием «Покупатель на крючке. Руководство по созданию продуктов, формирующих привычки».


Details:
rank:
price: $7.07
bound: 209 pages
publisher: Манн, Иванов и Фербер (May 14, 2017)
lang: Russian
asin: B071NMM8KX
isbn:
weight:
filesize: 3191 KB










,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Odnako,,bolshaya,,chast,,proizvedennoy,,produktsii,,ne,,udovletvoryaet,,spros,,potrebiteley,,,potomu,,chto,,do,,sikh,,por,,primenyayutsya,,starye,,i,,neeffektivnye,,sposoby,,opredeleniya,,kharakteristik,,i,,sozdaniya,,produktovrated,,it,,really,,liked,,it,,,,review,,of,,another,,edition,,A,,great,,book,,for,,someone,,new,,to,,product,,management,,,,,,,,,,,,,,,,,,,,,,,,,,,,Start,,here,,if,,you,,want,,to,,get,,into,,PM,,or,,are,,a,,new,,PM,,,,,,,,,,,,,,,,,,,,8It,,is,,important,,to,,ensure,,that,,this,,product,,is,,useful,,,easy,,to,,use,,,and,,it,,can,,be,,implemented,,,,,,,,,,,,,,,,,,,,,,,,,fb2,,,,txt,,,,epub,,,,pdf,,,,,,,,,Once,,,an,,,opportunity,,,is,,,identified,,,,they,,,create,,,a,,,prototype,,,,validate,,,the,,,prototype,,,with,,,users,,,,then,,,work,,,with,,,engineering,,,to,,,build,,,the,,,product,,,,product,,,marketing,,,to,,,launch,,,the,,,product,,,,and,,,sales,,,and,,,support,,,to,,,follow,,,up,,,on,,,the,,,success,,,(or,,,failure),,,of,,,the,,,product.The,,,book,,,covers,,,how,,,product,,,management,,,fits,,,in,,,with,,,other,,,functions,,,--,,,engineering,,,,interaction,,,design,,,,visual,,,design,,,,project,,,management,,,,product,,,marketing,,,,,,1,,,/,,,,,,2,,,279,30,,,,,,,,,,,,PayPal,,,(,,,),,,279,30,,,,,,,,,QIWI,,,-ROBOKASSASMSApplePay,,,,,,,,,,,,QIWI,,,,,,,,,,,,,,,,,,1,,,,,,=,,,1,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,120,,,,,,+7,,,(123),,,123,,,45,,,67,,,,,,SMS,,,279,30,,,,,,,,,,,,,,,,,,,,,+7,,,(123),,,123,,,45,,,67,,,,,,,,,,,,,,,,,,,e-mail,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SMS,,,,,,,,,,,,,,,1,,,/,,,,,,2WebMoney,,,,,,,,,,,,-,,,,,,,,,,,,,,,,,,,,,,,,+7,,,(123),,,123,,,45,,,67SMS-,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,

Dec,,,,10,,,,,2015,,,,Disha,,,,rated,,,,it,,,,it,,,,was,,,,ok,,,,,,,,review,,,,of,,,,another,,,,edition,,,,Picked,,,,up,,,,this,,,,book,,,,after,,,,a,,,,great,,,,review,,,,in,,,,Economic,,,,TimesAs,,,,a,,,,result,,,,,the,,,,reader,,,,learns,,,,the,,,,key,,,,concepts,,,,and,,,,has,,,,all,,,,the,,,,information,,,,required,,,,to,,,,go,,,,away,,,,and,,,,learn,,,,more.Compiled,,,,from,,,,a,,,,series,,,,of,,,,blog,,,,posts,,,,,and,,,,as,,,,a,,,,testament,,,,to,,,,his,,,,ability,,,,to,,,,define,,,,the,,,,right,,,,product,,,,,Cagan,,,,has,,,,produced,,,,a,,,,stunning,,,,MVP,,,,for,,,,a,,,,Product,,,,Management,,,,Bible.If,,,,there,,,,is,,,,one,,,,weakness,,,,in,,,,the,,,,book,,,,,it,,,,is,,,,that,,,,it,,,,will,,,,empower,,,,the,,,,reader,,,,to,,,,recognise,,,,how,,,,they,,,,should,,,,be,,,,performing,,,,product,,,,management,,,,,but,,,,it,,,,does,,,,not,,,,provide,,,,any,,,,thoughts,,,,or,,,,tips,,,,on,,,,how,,,,to,,,,start,,,,a,,,,process,,,,to,,,,adopt,,,,these,,,,principles,,,,in,,,,established,,,,organisations,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,35,,,,,,,,,,,,,,,,2/5Give,,,,,,,,,:,,,,,,,,,(Marty,,,Cagan),,,,,,,,,,,,Silicon,,,Valley,,,Product,,,Group,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,They,,,,do,,,,this,,,,through,,,,understanding,,,,users,,,,and,,,,potential,,,,users,,,,in,,,,detail,,,,and,,,,evaluating,,,,opportunities,,,,to,,,,solve,,,,problems,,,,for,,,,those,,,,usersThats,,why,,Inspired,,was,,such,,a,,fantastic,,revelation,,for,,me

,,,,,,-,,,,,,,,,,,,,,,,15Among,,,other,,,topics,,,,Cagan,,,also,,,compares,,,and,,,contrasts,,,Agile,,,and,,,Waterfall,,,methodologies,,,,usability,,,and,,,aesthetics,,,and,,,the,,,emotional,,,adoption,,,curve.In,,,Australia,,,,outside,,,of,,,modern,,,technology,,,start-ups,,,,the,,,concept,,,of,,,the,,,product,,,manager,,,and,,,the,,,role,,,of,,,product,,,management,,,in,,,a,,,company,,,is,,,still,,,emerging,,,,,,,,,,,,,,,,,,-,,,,,,,,,Jan,,,,04,,,,,2011,,,,Michael,,,,Finney,,,,rated,,,,it,,,,it,,,,was,,,,amazing,,,,,,,,review,,,,of,,,,another,,,,edition,,,,Shelves:,,,,business,,,,If,,,,you're,,,,looking,,,,for,,,,a,,,,book,,,,on,,,,product,,,,management,,,,and,,,,you,,,,work,,,,with,,,,digital/online,,,,products,,,,,this,,,,book,,,,is,,,,for,,,,you.There,,,,are,,,,many,,,,frameworks,,,,around,,,,for,,,,how,,,,to,,,,organize,,,,managers,,,,,marketers,,,,,project,,,,leads,,,,and,,,,engineers,,,,around,,,,a,,,,single,,,,product 07f867cfac



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